Search Term Optimization

Find relevant competitors – with intelligent keywords

eBay search results determine your visibility – and your success. But not all competitors are relevant. With eSagu’s search term optimization, you define precise search keywords for each product, ensuring that your RePricing strategy is based only on truly comparable listings.

What is search term optimization?

Search term optimization allows you to define custom search keywords that are used to analyze your competition. This ensures that only relevant listings are included in the comparison – avoiding incorrect pricing decisions and improving your market positioning.

  • More accurate competitor analysis – Only comparable listings are considered.
  • Exclude irrelevant offers – Avoid comparing prices with sets, bundles, or accessories.
  • Better pricing decisions – Use relevant market prices as a reliable foundation.
  • AI-powered keyword generation – Let eSagu suggest smart keywords automatically.
  • Full control – Edit or exclude search terms at any time.

How does search term optimization work?

  • Manual or automated keyword setup – Use your own rules or rely on our AI support.
  • Exclusions for quantities, sets, bundles – e.g., “-1L -2L -3L -2x5L” for a 5L motor oil product.
  • Combine EANs, manufacturer numbers, or product types – for highly relevant search results.
  • Transparent overview of all active keywords – Including preview of search results.