Private Label RePricing with AI – now live in beta at eSagu 🧪

Automatic RePricing for private label products on Amazon? With eSagu’s new Private Label Beta, you can now assign similar competitor products as reference ASINs and intelligently optimize your prices.

Many sellers rely on private label products – but these have long been excluded from RePricing. No direct competitors, no BuyBox, no matching – classic price automation just doesn’t apply here.

But those days are over. The beta for our Private Label RePricing is now live!

🧩 What is Private Label Optimization?

In the Private Label tab, you can now assign up to 20 reference ASINs per product – i.e. similar products from competitors that match your item in price, category, or positioning. Each ASIN can include up to 20 offers, allowing you to analyze up to 400 competitor offers per product.

Our pricing engine uses these references to position your offer optimally on the market.

🔧 How it works:

  1. Add reference ASINs
  2. Activate the “Private Label Optimization” price option
  3. Sit back – the rest runs automatically 😉

✅ Price gaps, exclusions and shipping rules are applied as usual
📈 Up to 8,640 products per day can be optimized
💥 With 20 reference ASINs per item, that’s up to 172,800 competitor offers daily

🔍 Finding reference ASINs – made simple

To help you avoid spending hours searching manually, the system offers three smart ways to find matching reference ASINs:

✅ 1. Paste an Amazon URL or enter the ASIN directly

Already found a relevant product on Amazon? Just paste the URL – for example: https://www.amazon.de/dp/B082DDNXTM

👉 The ASIN is automatically extracted and added to your product. Alternatively, you can enter the ASIN directly – no URL needed.

🔎 2. Search directly for similar products

In the Private Label tab, you can search for relevant products – e.g.:

  • 5L Motor Oil Longlife
  • 27000mAh Powerbank USB-C
  • Stainless Steel Thermo Lunchbox

💡 Result: A clear list showing title, brand, price – and you can add the ASINs with one click.

🤖 3. Let AI do the thinking

Not sure what to search for? No problem. ChatGPT analyzes your product title and suggests relevant keywords for you.

You can use these directly in the product search (see step 2) and get started instantly.

✨ The Beta is now available for all RePricing customers

Your private label product deserves a smart price. Try out the new Private Label Optimization pricing option today – with minimal effort and maximum impact.