Our OTTO price optimization is being expanded and will now take into account not only the current competitive situation, but also the actual sales figures of an item. 🔄
The existing logic remains in place: competitor offers, price differences, and the current top position will continue to be included in the optimization.
New to the strategy are, in particular, the sales from the last 7 days as an additional signal. 📈
If an item reaches the top position but still generates too few sales, the price can be reduced further step by step. If sufficient sales are achieved, the price can be increased again. ⚙️
The new strategy therefore combines two important factors:
- Competitive situation: What price is required to remain competitive? 🏷️
- Sales performance: Does this price actually generate sales? 📊
All adjustments are made within the configured minimum and maximum price limits.
The new optimization will initially launch as a beta. 🧪