‘A look back at 10 years of innovation, stability and customer trust. ’

Today we are celebrating a special anniversary: 10 years of eSagu. Since 2015, we have been developing software that helps retailers in Europe and the UK to manage their prices efficiently, organise support cases and keep track of their business. Ten years in which an idea became a stable, tried-and-tested system.

From the idea to a reliable solution

In 2015, we started with a clear idea: High-quality B2B software for e-commerce that works reliably - without marketing blah-blah, without half-finished features. Our goal was and is to develop tools that lastingly relieve instead of impressing in the short term.

Today, eSagu supports retailers on Amazon, eBay and Kaufland - and ensures that pricing, communication and analyses are seamlessly integrated.

Our development in 10 years

• RePricing for Amazon (B2C & B2B) Automatic price optimisation with individual strategies, BuyBox control and accurate margin calculation - including complete Amazon cost logic. The system also includes private label repricing for own brands: search terms for comparison offers are generated automatically with ChatGPT in order to precisely recognise relevant competitor products - even where fixed rules reach their limits. Comparison ASINs, reference offers and multiple daily updates ensure that own-brand prices are always optimally positioned. Retailers can use CustomCode strategies to customise their pricing logic.
  eSagu is an official software partner in the Amazon Selling Partner Appstore - with a repricing solution that optimises prices on Amazon automatically, efficiently, reliably and in accordance with the rules.

• RePricing for eBay Our eBay RePricing combines precise competitor analysis with intelligent data processing. Search terms are automatically generated from item characteristics, EAN, MPN, manufacturer numbers and other attributes. In addition, AI support is used to supplement search terms if logical rules are not sufficient. Category searches, filter and exclusion functions can be used to avoid undesirable results - such as certain retailers, item types or bundle offers. This creates a particularly precise and realistic competitive picture, which forms the basis for fair and effective pricing strategies.
  eSagu is an officially eBay-recognised ‘eBay Compatible Application ’ - and thus enables compliant, automated repricing that strengthens your competitive position and leads to higher sales in the long term.

• RePricing for Kaufland Our latest product: Now available as beta version. With strategies, price gaps, exceptions, CSV support and automatic rules - for more reach in a growing marketplace. This project is particularly close to our hearts: I myself gained my first experience in software development as a working student at Hitmeister - today's Kaufland Marketplace. So it's all the nicer to pick up where I left off.

• HelpDesk Combines email communication, Kanban boards, calendar view, to-do lists, workflows, translations, REST API, CSV import & export - and recently also ChatGPT integration for intelligent reply suggestions and automatic summaries. With templates with placeholders, address book connection, automatic translations of incoming and outgoing messages and flexible automation through workflows, HelpDesk combines efficient communication and structured task management in one system.

• Lost & Found for Amazon FBA Finds lost or incorrectly booked stock and helps with automatically generated texts when creating manual cases - completely free of charge for FBA merchants. It can be used independently of other eSagu products - no RePricing or HelpDesk subscription is required. Of course 👍 - here is the updated Security section** with the reference to the login via Amazon added:

• Security & Transparency With 2-factor authentication, audit logs, server location Germany, login with Amazon and modern WebAuthn support.

📆 10 years of eSagu - our milestones

Our claim remains

• Reliability instead of feature hype
• Clarity & structure in all interfaces
• Open interfaces - CSV, REST API and time control for maximum automation In addition, any AI services can now be connected via a freely selectable API URL - in addition to OpenAI, also alternatives such as Mistral, Ollama or Amazon Bedrock. This keeps our systems future-proof, flexible and independent.
• Customer support with specialist knowledge - our support team is not made up of call centre staff, but of people who really know their way around Amazon, eBay and repricing strategies. We not only help with questions, but also with the optimisation of strategies and data**.

Thank you for 10 years of trust 🙏

A heartfelt thank you to:

• Our customers who have been with us for many years - some since day one.
• Our returnees, who have returned to us after having used other tools.
• Our team, who prefer to develop thoroughly rather than promise quickly - backed by a dedicated support and sales team, who ensure that retailers not only use software, but really get ahead.

You are the reason why eSagu is where it is today.

Looking ahead

We are continuing to work on new functions, more automation, AI-supported support and the connection of further marketplaces - all in the spirit of #buyfromeurope. Our goal remains the same as in 2015: software that works - reliable, traceable and secure.

Here's to the next 10 years of eSagu! If you want to know how eSagu supports you in your day-to-day business: Talk to us. We'll show you how automated repricing, HelpDesk and FBA analysis work together - without compromise.