Central Strategy Management for Otto
Pricing on Otto requires a well-thought-out strategy, as you operate in a curated marketplace with fewer but higher-quality competitors. Our strategy function enables you to manage your pricing strategy centrally and apply it to your products – tailored to Otto's unique competitive model.
Benefits of Strategy Management on Otto
- Centralized management of price margins and exceptions: Define your pricing strategy uniformly and apply it to all products – taking into account EAN-based article competition on Otto.
- Intelligent adjustment for quality-focused buyers: Otto's algorithm weighs product data quality more heavily than pure price competition. Our strategy function adjusts your prices optimally without compromising your margins.
- Flexibility in changing market conditions: Our strategy function allows you to quickly adapt your pricing strategy to respond to changing market situations – particularly important on Otto during seasonal fluctuations.
- Clear overview of strategies: Our strategy function provides a transparent overview of all your strategies, so you always have your pricing strategy in sight.
Features of Strategy Management
- Define price margins: Set how many percent or how much in absolute terms your prices should undercut or exceed – specifically targeted at your competitors on Otto.
- Define exceptions: Specify which products or competitors should be exempt from your strategy – ideal for your premium products on Otto.
- Monitor strategies: Monitor the execution of your strategies in real-time and adjust them as needed.
Benefits for Your Otto Store
- Competitiveness in a premium environment: Our strategy function helps you stay competitive in Otto's quality-focused marketplace while protecting your margins.
- Reduction of administrative effort: Our strategy function automates price adjustments, allowing you to focus on other tasks – such as product data quality and customer service.
- Stable margin preservation: Our strategy function helps you set predictable prices and avoid uncontrolled price competition – Otto customers value stability and quality more than absolute cheapness.
With our strategy function, you can intelligently structure your prices on Otto and secure your long-term competitiveness in this premium marketplace.