Real-Time RePricing for Kaufland
Classic RePricing runs in fixed intervals: at a set rhythm, the system checks whether anything has changed in the market. In the meantime, the Buy Box may already have moved to a competitor. With real-time RePricing, eSagu reacts not on a clock, but when Kaufland actually reports a change.
Event-driven instead of interval-based
Through Kaufland's new Buy Box event, eSagu learns immediately when the Buy Box on one of your listings changes. The system processes the signal directly and applies your RePricing rules.
- Push instead of pull: Kaufland reports the change, eSagu reacts immediately
- Lower latency between market movement and price adjustment
- No waiting for the next polling cycle
Why it matters in practice
In highly competitive product categories, the Buy Box is volatile. When a competitor lowers their price, every minute you react late is a minute without visibility. Real-time RePricing reduces that delay to a minimum.
- Fast response to competitors: When a competitor lowers their price, the Buy Box event is processed immediately and your rules apply
- Less visibility loss: You're back in a competitive position faster
- Closer to the market: RePricing follows actual movements, not a rigid schedule
How it works with your strategies
Real-time RePricing doesn't replace your strategy, it executes your existing rules the moment Kaufland reports a Buy Box change. Margin targets, minimum prices, and your pricing logic stay active. The difference is the trigger: triggered by actual market movement, not by an interval tick.