About us

We offer smart software to Amazon and eBay merchants. Since 2015.

The digital transformation has changed all our lives. There are few places where this is as evident as in e-commerce. Amazon and eBay have opened up e-commerce to small providers as well. But far too seldom does the technology put itself at the service of the merchants. That's why we founded our company in 2015: to change this!

Our claim: We provide you with full transparency so that you can always understand what is happening - and what is working.

However, our claim to exploit the potential of technology to the maximum for merchants does not end in a magic "black box" that we would guard like a secret treasure. Rather, it is important to us to be able to give you insight at any time into how successfully our products are working for you. Because only this will convince you in the long term - and enable a successful future for both sides.

What drives us

"We realized quite quickly that platforms like Amazon think and work primarily for the customers. That's why, as techies, we put ourselves completely on the side of the merchants - and create the best result for all sides from the interaction."

Samuel Abraham, CEO

"From the very beginning, we were clear: We do not participate in sending price breakers on a race down the price spiral. We are very proud of that to this day."

Guido Krömer, CEO

How we have implemented this since 2015

An ever-growing ecosystem for merchants - powerful and smart

2015
- Founded on 10 October 2015.
- Launch of RePricing for Amazon.
2016
- Introduction of CustomCode and Scheduler.
- Support for Amazon USA.
2017
- Launch of RePricing for eBay.
- Introduction of REST APIs for Amazon and eBay RePricing.
- Introduction of sales-based RePricing.
2018
- Introduction of Login with Amazon.
- Prime offer filtering.
- Major dashboard enhancements.
2019
- Continued expansion of the RePricing platform.
- Start of development of the new eSagu HelpDesk.
- Introduction of TOTP two-factor authentication.
2020
- Launch of eSagu HelpDesk.
- Launch of the eSagu app.
- Support for Amazon.nl.
- Introduction of customizable dashboard widgets.
2021
- Introduction of B2B RePricing for Amazon.
- Support for Amazon.pl.
- Launch of RePricing for Cdiscount.
2022
- Support for Amazon.be.
- Migration of the Amazon integration from MWS to the Selling Partner API (SP-API).
2023
- Expansion of eSagu HelpDesk with eSagu-hosted email addresses.
- Complete revision of the documentation for all eSagu products.
2024
- Introduction of cent-accurate margin calculation.
- Complete frontend redesign, including Dark Mode.
- Major HelpDesk enhancements.
2025
- Introduction of WebAuthn support for two-factor authentication.
- Migration of the application platform to esagu.app.
- Launch of Lost & Found for Amazon FBA.
- Integration of official Amazon Sales & Traffic data, including BuyBox percentage, page views, sessions and conversion rates.
- Launch of Amazon Private Label RePricing with reference ASINs and AI-assisted competitor identification.
- Support for Amazon.ie.
- Launch and subsequent production release of RePricing for Kaufland Global Marketplace.
- New REST APIs for Lost & Found and Kaufland RePricing.
- Migration of the API documentation to OpenAPI 3.
- Start of the beta phase for RePricing for OTTO.
- Introduction of Model Context Protocol (MCP), enabling AI assistants such as ChatGPT to interact directly with eSagu RePricing and HelpDesk functions.
2026
- Launch of Rating Solicitations for Amazon.
- March: RePricing for OTTO leaves the Closed Beta following final approval by OTTO.
- April: MCP support for OTTO is introduced.
- June: Introduction of the new Global Search across Amazon, eBay, Kaufland, OTTO, Lost & Found, Rating Solicitations and HelpDesk.

An international thinker, rooted in Germany, climate-neutral in its operations

Lovely hand-coded in Germany with ❤️.
Server in Germany 🇩🇪.
Our server, office and even this website run on green electricity 🌻.
Our team is multicultural 🙋🏿‍♀️ 🙋🏽‍♂️ 🙋🏼‍♀️ 🙋🏾‍♂️ 🙋🏾‍♀️ 🙋🏿‍♂️ 🙋🏽‍♀️ 🙋🏼‍♂️ 🙋🏻‍♀️ 🙋🏼‍♀️ 🐕.
Data protection and security are major concerns for us 🔐.

And that's what our customers think about us 💪

Fashioncode.de GbR

A very well thought-out system with great functions and a great customer service.

Right Deals UK Limited

I like it when I can improve things quickly in a simple and uncomplicated way. That's why I've been working happily - and successfully - with eSagu for almost 5 years now.
Hands down eSagu is the best RePricing company that I've used and I've used most of them!

- James from RightDeals UK

Sonnenschutz-HH

We appreciate eSagu's continuous development and all-round support. We are very happy with the decision to switch to eSagu.

AHC (Camberley) Limited

Finally I found a RePricer which gives me the support I need and keeps me updated about my Amazon account.

Selectric London Limited

It is a fast system which is easy to handle. Great job guys.

KaffeeTechnik Seubert GmbH

KaffeeTechnik Seubert GmbH has been offering coffee accessories on Amazon since 2010, for a long time with moderate success. One reason for this: KaffeeTechnik Seubert GmbH realised early on that the race for the lowest prices looked promising. But other suppliers always ended up in the BuyBox. Until KaffeeTechnik Seubert GmbH tried eSagu Amazon RePricing…

Kitwizard Ltd

eSagu is a great RePricing tool that has grown our sales for nearly 5 years. The staff are Friendly and helpful - a real pleasure to do business with.

BBS Bürosysteme GmbH

Thomas Strack runs an eBay shop for office supplies, universal labels and printer cartridges. The tough competition and cheap competition from low-wage countries had a noticeable impact on turnover and profits from the very beginning.

Arks Global LTD

We have been with eSagu for 4 years and over this period have enjoyed much more successful with sales and profits. The best thing about this company is customer service and advice we receive to help us grow and be much more successful. I have used other RePricing company, but eSagu is by far the best and could not image life without them is our business.

Hubert & Piening Handels GmbH

With eSagu, we have a strong team behind us for the challenges of Automatic Price Adjustment.

On-Demand Supplies

eSagu has provided us with a comprehensive re-pricing solution for Amazon and eBay. Unlike other solutions we have tried, eSagu gives us the confidence that we are selling our products at the very best margins, not simply competing in a race to the bottom. This coupled with our Account Manager Nemo, who is always available to assist with technical or strategy questions, eSagu ranks in our best service partners.